Aniket Sinha
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    Thought Leadership

    Essays on partnerships, GTM and building 0→1 ecosystems for SaaS and AI companies.

    Abstract network of colorful connected nodes on a dark background, representing how every professional conversation ties back to another
    PartnershipsAugust 24, 2026 · 5 min read

    Every Conversation Matters

    Seven years at Branch taught me that every conversation eventually ties back to another: four stories on relationships, executive conversations, and mentorship.

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    Network diagram header for the essay How to Build Your Partner Ecosystem, with a hub-and-spoke partner network on a navy background
    Ecosystem GrowthSeptember 2, 2026 · 6 min read

    How to Build Your Partner Ecosystem

    Stabilize, Activate, Amplify: lessons from rebuilding trust and scaling Branch's partner network across APAC & SEA into $3M of pipeline in year one.

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    Header banner for Building AWS Partnership: A Tree Map, Not a Rolodex, with title text and a connected node diagram on a purple gradient background
    Cloud PartnershipsSeptember 4, 2026 · 6 min read

    Building AWS Partnership: A Tree Map, Not a Rolodex

    How I built the AWS partnership for Branch in India using an account tree map as the backbone: 156 accounts, 11 PSMs, 72 AMs, and the ISV Accelerate motion that ties them together.

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