I’m into cities, conversations and ideas.

I’m Aniket Sinha. I have spent 11 years building a profession out of articulating technology and building relationships in the marketing-technology space.

Currently, I lead Branch’s partnerships across international markets, including Asia Pacific and the Middle East.

It has been seven years since I started running partnerships at Branch, an attribution and deep linking company. I began by managing agency partners across India and Southeast Asia, then grew the role across APAC and EMEA, working with the full partner ecosystem: ISVs, ad-tech partners, implementation partners, marketplaces, and reseller and referral channels.

Before this, I led performance marketing at Flyrobe, a fashion startup that brought fast rentals to India. Prior to that, I worked at two of the most impactful agencies of the time: Sokrati, later acquired by Dentsu, and ADA, then known as AdParlor.

Outside work, I like music, photography and cooking. I document some of these, and I like to ride a bike these days.