Director of Partnerships · APAC & EMEA
Scaling SaaS and AI ecosystems through strategic alliances
11+ years building partnerships, GTM strategies, and account management in the Mar-tech space. Currently leading Branch's partnerships & alliances team across APAC & EMEA. I help build 0→1 partner engines for SaaS and AI companies.
Strategic Partners & Alliances
Thought Leadership
Essays on partnerships, GTM and building 0→1 ecosystems
Experience
Branch Metrics
July 2019 — PresentDirector of Partnerships, APAC & EMEA
Mumbai, India
Leading mobile attribution & marketing analytics platform
- $3M annual pipeline, $1.1M TCV from sourced pipeline, $1M revenue, $1M assisted revenue
- Built AWS partnership from inception with 30% deal attachment rate
- 100%+ achievement on pipeline and revenue targets QoQ
- Core GTM member with 6 years of steady ecosystem leadership
- Developed partnerships across AWS Marketplace, ad networks, tech & media agencies
- Positioned Branch as industry authority through partner advocacy
Flyrobe
July 2018 — June 2019Head of Digital Marketing
Mumbai, India
India's largest fashion rental platform
- Compressed digital CAC by over 50% at maintained revenue scale
- Managed brand collaborations for growth at minimal cost
ADA (Axiata Digital)
March 2017 — July 2018Strategy & Performance Manager
Kuala Lumpur, Malaysia
Integrated ad-tech & digital marketing agency across Asia
- Scaled Robi's media spend from $100K to $500K on Facebook
- Driven 2.5X engagement rate for Vodafone India IPL campaigns
- Product-led campaign improvement using AdParlor's unique solutions
Sokrati
October 2015 — March 2017Senior Business Analyst
Pune, India
India's leading performance marketing agency
- Managed large logos for Facebook channel — abof, ajio, Swiggy, AskMeBazaar
- Built frameworks for scale, campaign management & experiment velocity
Key Projects
Certified Partner Program
Scaled agency partnerships through structured certification
- Developed partnership program to scale agency efforts
- Recruited key agencies, ran in-person trainings & certification in APAC
Partner Recommendation Platform
Internal tooling to drive partner quality & sales enablement
- Built internal tool to grade existing partners for quality
- Enabled sales teams to add tactical value in client conversations
Reseller & Referral Program
Channel programs across Middle East Africa & Asia Pacific
- Created and recruited partners for Branch's channel programs across MEA & APAC
- Designed multi-layer referral program with region-specific incentives; onboarded 25+ partners
- Drove reseller program requirements and internal paperwork end-to-end
- Onboarded Branch's first reseller in MEA; managed 5 resellers across MEA & APAC
Awards & Certifications
President's Club at Branch
Best partner to Sales — FY 2022
Marketing Excellence Award
Best use of social media — Vodafone India IPL (National)
Facebook Certified Expert
Certified for media buying
From the Feed
Highlights from LinkedIn — partnerships, events & team culture
TikTok App Summit — Singapore
Last week's TikTok App Summit in Singapore was a strong anchor for Branch to engage with the market and spend time with partners, customers, and friends. A productive week with strong meetings and great reconnections in one of my favourite cities.
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Branch x AWS EBC in Seattle
We had the opportunity to collaborate closely with our AWS team at the EBC in Seattle, focusing on bringing the power of user experience and measurement to various industries and markets. As one of the early adopters of the AWS Marketplace in our domain, Branch remains committed to advancing our "better together" narrative.
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Leaders in Mobile Growth — APAC Edition
We are thrilled to have begun our next edition of Leaders in Mobile Growth series in APAC with Mumbai. Covering topics like future of measurement, maximizing ROI, and multiple industry panels across Delhi, Melbourne, Sydney, Bangalore, Seoul & Jakarta.
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APAC Partner Summit — Singapore
Our partnerships org spent the last week in Singapore meeting our partners and on-ground teams from the various APAC markets. As we head into 2023, the industry is looking at the region as the pocket of growth and direction.
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Global Team Offsite — Singapore
At Branch, we completed our first team-wide global offsite in Singapore. Full of learning sessions from our partner leaders, round-table discussions, knowledge sharing, tips & tricks, partner meet-ups and team bonding activities.
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